PRE-SHOW ADVERTISING

Pre-show advertising is the ultimate platform for brands, proving the most powerful medium to impact engaged consumers with audio visual storytelling. It refers to a kind of video advertising that occurs before the screening of the films at the specific theatre and time.

The Pre-show advertising provided by TANGREN will be screened 7 minutes prior to the film at the cinemas which have established the cooperative relationships with TANGREN.

Powerful Audio and Visual Impact

The size of the big screen is way much bigger than the that of TV, and thus the pre-show ads will be displayed clearer due to its full screen adaptation. The audience will be impressed by the multisensory experience immediately. In addition, the unrivalled sound and audiovisual impact will help to better embody client’s brand image.

High Delivering Engagement

The pre-show ads in cinemas are screened in a darkened auditorium with no interference. There is a sharp contrast between the dark environment and the colorful ads shown on the big screen, ensuring that all the audience are well engaged. This enables the ads to be well embedded in audience’s memory, changing exposing to ads passively to enjoying watching the ads.

Wide Range of Customers

Cinemagoers are of higher education level, income, and consumption capacity. They are young and have a good brand awareness. In addition, cinemagoers have relatively more spare time to watch movies, and they go to watch movies of their own free will. Therefore, they are looking forward to watching movies from the moment they enter movie theatres.

TANGREN Cultural Film Group is cooperation with major theatres in Australia and New Zealand. In these two countries, Chinese and Asian movies are on show in nearly 100 cinemas every day, among which up 50 to cinemas are screening films distributed by TANGREN. Clients choose to schedule their ads in cities and cinemas according to their own preference, ensuring that their potential customers will be reached as many as possible.

(Pre-show ads will be on show in cinemas located in Chinese community region in the following cities)

SYDNEY

EVENT GEORGE ST

EVENT BURWOOD

EVENT MACQUARIE

EVENT TOP RYDE

EVENT LIVERPOOL


HOYTS CHATSWOOD

HOYTS BROADWAY

HOYTS HURSTVILLE


READINGS RHODES

MELBOURNE

HOYTS MELBOURNE CENTRAL

HOYTS CHADSTONE


VILLAGE DONCASTER

VILLAGE CENTURY CITY

 

OTHER CITIES

EVENT INNALOO


HOYTS CAROUSEL

HOYTS NORWOOD

HOYTS BELCONNEN

 

BRISBANE AND GOLD COAST

EVENT GARDEN CITY

EVENT BRISBANE CITY MYER CENTER

EVENT SOUTH PORT


HOYTS SUNNYBANK